Perception is Reality

              This is SO true.  I honestly believe that CVS intends this because they make the font so small on everything except FREE.  They also constantly have “Buy 1 get 1 50% OFF!” sales, and of course the 50% OFF is huge, so the customer thinks the product is Read More…

10 Snack Foods Originally Sold as Medicines

    Long ago,  items that we’d think of as unhealthy today were actually marketed as medicines.  What a shameful thing to do!  Oh wait, we still do that today.   Here’s the ingredient list for Coke’s Vitamin Water: Reverse osmosis water, crystalline fructose, cane sugar, less than 0.5% of: citric acid, magnesiumlactate and calcium Read More…

10 Wacky Grooming Products from the 1970s

10 Wacky Grooming Products from the 1970s   This list is from Mental Floss.  If you lived in the 70’s you will definitely remember all or most of these.    I definitely remember selling them all, the Earth Born shampoo made an attractive (and fragrant) endcap but the Lemonup bottles didn’t stack too well.   I Read More…

The Perfect Gift for Mom

Happy Mother’s Day!   To all of you procrastinators who yet haven’t found a great gift for that special Mom,  just visit your local retail store and I’m sure you’ll find something like this.  Another great marketing job by someone.