Ok, this is a REALLY bad idea. Customers are bad enough without ALSO being drunk. And if they get drunk and the room starts spinning will it be a Moving Target? Sorry, couldn’t resist.
Please, let this not work out.
First, boozy Taco Bells, and now… walking-around beers at Target? It is truly a magical time to be alive.
Target has confirmed to USA Today that a new Chicago store in Streeterville, set to open in October, has applied for two liquor licenses — one of which is a Consumption on Premises license. Meaning you could soon be wandering around the aisles trying to find that crock-pot (seriously, what aisle is dishware in and why does it keep disappearing?!) with a glass of wine in your hand.
While Target didn’t get much more specific about its new in-store boozing plan, it seems to aligned with the company’s new focus on its grocery and food items. This fall, the company plans to test fast-casual cafes like Freshii.
But seriously, what’s next — boozy dentists’ offices? (This is a great idea. Someone do this.)