The only thing people love more than Starbucks coffee is free Starbucks coffee. And there are typically two ways to get free coffee: steal it (which is frowned upon), or earn it viaStarbucks Rewards, an app/card which, umm, rewards loyal customers with free drinks and food. But the Starbucks Rewards program changed in a huge way, and angry loyalists are taking to Twitter to voice their dissatisfaction.
It used to work like this: you’d be rewarded with a star every time you visited your local shop. It didn’t matter how much money you spent per visit, they only gave you credit for visiting — so in that way, Starbucks was like your mom. She just wanted to see you. Why don’t you visit her as much anymore?
Each visit was worth one star. After 12 visits/stars, you’d get a free reward (coffee! Food!), and after 30 visits/stars, you’d get Gold status. That meant you could get free refills in the store. That was the only real perk. But Americans seemingly spend more time at Starbucks than they do in their own homes (or visiting their mothers), so that’s a valuable reward!