Here’s one take on the trends in retail for the coming year.
- Retrofitting the Marketing function
- Emphasizing “store theatrics”
- Amplifying shopper connectivity
- Integrating buy online, pick up in store
- Focusing on shopper interactions
- Optimizing store format
Is your company doing any of these? My store has no wi-fi, no online pickup and the “store theatrics” are when two customers fight over the last bag of clearance Christmas candy.