Circuit City Is Coming Back

Well here’s one that I didn’t see coming.  The guys who bought the Circuit City brand are going to try bringing them back to the brick and mortar world.   It’s been almost 8 years since they closed their last store, Best Buy has owned what’s left of the non-online electronics business that’s left so it will be interesting to see if there’s room for 2 of them.  The first store opens in Dallas this year and we’ll see how it goes.

Now if they can also bring back Sam Goody, CompUSA and Builder’s Emporium, I can have hope they can someday resurrect Longs Drugs.   If you want a complete list of defunct retailers so you can see which ones you miss, you can go here. 

According to tech news outlet Twice, bankrupt retail chain Circuit City is coming back. For those who don’t recall, Circuit City was exactly like Best Buy, except it was all red and white instead of blue and yellow, and also a lot of the stores had a weird smell that was impossible to place. It was this sort of dry, irritating stink that just made you want to shop for DVDs and PlayStation 2 games somewhere else. Anyway, the company shuttered all of its stores in 2008, possibly because of a persistent rumor about how they smelled really weird.
The Circuit City brand is now owned by some rich guys named Ronny Shmoel and Albert Liniado, and Twice says they have an “ambitious, multi-tiered game plan” to get the chain back on top. This game plan sounds a lot like what Best Buy has been doing for a while, with “retail outlets, web sales, branded and private-label products, licensed kiosks, mobile shops, and franchise opportunities,” but considering that Amazon hasn’t been able to kill Best Buy yet, it must be worth emulating. Shmoel and Liniado’s plan actually goes further than that, though, because the new Circuit City will also be “targeted directly at millennials” and feature an emphasis on selling “tablets, notebooks, wearables, networking equipment, gaming products, headphones, drones, 3-D printers, health appliances,” and other expensive things that millennials are too busy vaping to buy.

The Circuit City website will relaunch in the spring, and the first new retail store will open in Dallas this June. Hopefully it’ll still have that classic Circuit City smell.

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