Perception is Reality

              This is SO true.  I honestly believe that CVS intends this because they make the font so small on everything except FREE.  They also constantly have “Buy 1 get 1 50% OFF!” sales, and of course the 50% OFF is huge, so the customer thinks the product is Read More…

10 Snack Foods Originally Sold as Medicines

    Long ago,  items that we’d think of as unhealthy today were actually marketed as medicines.  What a shameful thing to do!  Oh wait, we still do that today.   Here’s the ingredient list for Coke’s Vitamin Water: Reverse osmosis water, crystalline fructose, cane sugar, less than 0.5% of: citric acid, magnesiumlactate and calcium Read More…

Target will roll out RFID

    Here comes some more technology.  Target is going to start using “smart labels” which will actually tell them how much of a certain item is where without having to psychically see it in person.   If you have that kind of data on an item, you could actually see it leave the stores Read More…

Sunday Soapbox: Corporate Visits

Everyone who has worked in retail has experienced the joy of having a visit from an executive, whether they be the company CEO, President, or perhaps an Area Vice President, but generally these are the guys who you always know are coming and are expected to spruce up the store for.    When I ran Read More…