You need a sense of humor to work in retail, and this guy has it.  Best part is that sales have increased, which shows that people appreciate honesty, humor and creativity.

   We don’t believe that Jeff W. is a wine steward or anything, but it’s clear that he must have some experience drinking wine to be able to write these ridiculous recommendations. This liquor store’s sales will most certainly go up thanks to Jeff of Pleated Jeans, and there may be an increase in drunk goats in the neighborhood, as well.

From mandatory.com