Walmart Vs. Target

Here’s a really cool infographic sent to me from SMS Store Traffic.com which compares two of the retail giants.   Although Walmart is obviously way bigger, there’s a lot of similarities.  I didn’t know they were both founded the same year (1962) and their stock price has followed a similar trend, including a large drop within the last year.   You probably won’t be surprised that Walmart gets more business from the lower income folks, and that Target appeals to younger shoppers more.

At the bottom it shows that Target’s main growth strategy is to focus on smaller sites (Target Express.)   I’ve talked about it before, but if these smaller sites are successful for them, I can easily see a time where they buy front store locations from CVS (having already sold them their pharmacies) and they convert the buildings to Target Express with a CVS pharmacy.  They are much better at running the front store business than CVS but not as good running the pharmacy, so it makes sense for both companies.   That way, if you happen to desperately need a Rachael Ray bakeware set,  there will be a store near you to buy one at.