{"id":2381,"date":"2018-01-26T12:13:47","date_gmt":"2018-01-26T20:13:47","guid":{"rendered":"http:\/\/re-tales.net\/?p=2381"},"modified":"2018-01-26T12:13:47","modified_gmt":"2018-01-26T20:13:47","slug":"amazon-opens-its-grocery-store-without-a-checkout-line-to-the-public","status":"publish","type":"post","link":"https:\/\/re-tales.net\/?p=2381","title":{"rendered":"Amazon opens its grocery store without a checkout line to the public"},"content":{"rendered":"<section id=\"module-position-Ql-0afT-aTI\" class=\"storytopbar-bucket story-headline-module story-story-headline-module\">\n<p class=\"asset-headline speakable-headline\">\u00a0So a little over a year ago <a href=\"http:\/\/re-tales.net\/?p=2128\">I blogged about Amazon testing a grocery store where you don&#8217;t need cashiers<\/a>\u00a0 \u00a0and now they have finished testing with just their employees and are opening it to the general public.\u00a0 \u00a0So now we&#8217;ve got <a href=\"http:\/\/re-tales.net\/?p=2335\">shelf-scanning robots at Walmart<\/a>, <a href=\"http:\/\/re-tales.net\/?p=1983\">self-driving shopping carts<\/a>,\u00a0 and <a href=\"https:\/\/www.engadget.com\/2017\/11\/22\/walmart-testing-self-driving-floor-scrubbing-robot\/\">floor-cleaning robots to replace janitors<\/a> along with a store that doesn&#8217;t even need cashiers.\u00a0 \u00a0Now they just need a robot to clean up the poop from the<a href=\"http:\/\/re-tales.net\/?p=2379\"> fake service dogs<\/a> and\u00a0 I think they&#8217;ve got everything covered.<\/p>\n<\/section>\n<p>From <a href=\"http:\/\/usa today.com\">USA Today<\/a>.<\/p>\n<div class=\"asset-double-wide double-wide p402_premium\" role=\"main\">\n<div id=\"module-position-Ql-0ajyYt2A\" class=\"story-asset video-asset\">\n<div class=\"ui-video-wrapper playerIsScrolling\">\n<div class=\"js-ui-video-init ui-pluto-video js-video-aps js-uw-iframe-video uw-iframe-video story-video inline-story-video priority smallarticleattophtml5\" data-video-id=\"109679992\">\n<p><iframe loading=\"lazy\" class=\"uw-iframe\" src=\"https:\/\/uw-media.usatoday.com\/video\/embed\/109679992?sitelabel=reimagine&amp;platform=desktop&amp;continuousplay=true&amp;placement=uw-smallarticleattophtml5&amp;pagetype=story\" name=\"109679992\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div class=\"js-ptb pluto-title-bar\">\n<div class=\"pluto-title-bar-vcenter pluto-title-bar-text\"><\/div>\n<div class=\"js-ptb-close pluto-title-bar-vcenter pluto-title-bar-close\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"module-position-Ql-0ajzDSyY\" class=\"story-asset story-metadata-asset\">\n<div class=\"article-metadata-wrap\">\n<section id=\"module-position-Ql-0afkyG3c\" class=\"storymetadata-bucket expandable-photo-module story-expandable-photo-module\">\n<aside class=\"single-photo expandable-collapsed\">\n<div class=\"image-wrap\"><img decoding=\"async\" class=\"expand-img-horiz\" src=\"https:\/\/www.gannett-cdn.com\/-mm-\/d4d253303a7d41dc8750b8eadd6e87d44a7f0965\/c=5-0-4027-3024&amp;r=x404&amp;c=534x401\/local\/-\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519727846624591-Amazon-Go-sign.jpg\" alt=\"Amazon_Go\" data-mycapture-src=\"https:\/\/www.gannett-cdn.com\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519727846624591-Amazon-Go-sign.jpg\" data-mycapture-sm-src=\"https:\/\/www.gannett-cdn.com\/-mm-\/3d5569507733ca056af5edaf0a2a8036c559fb13\/r=500x375\/local\/-\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519727846624591-Amazon-Go-sign.jpg\" \/><\/div>\n<\/aside>\n<\/section>\n<\/div>\n<\/div>\n<div id=\"module-position-Ql-0aj1iTkk\" class=\"story-asset inline-share-tools-asset\">\n<div class=\"inline-share-tools asset-inline-share-tools asset-inline-share-tools-top\"><\/div>\n<\/div>\n<p class=\"speakable-p-1 p-text\"><em>SEATTLE \u00a0\u2013 After a year of testing with its own employees, Amazon opens its store that lets you browse, grab and walk out \u2014 skipping the checkout line, but not the bill\u00a0\u2014 to the public Monday.<\/em><\/p>\n<p class=\"speakable-p-2 p-text\"><em>The convenience store and its proprietary technology, made up of hundreds\u00a0of cameras and sensors and requiring a new Amazon app, dangled the promise of\u00a0solving a bedrock complaint for shoppers\u00a0\u2014 long checkout lines \u2014 when it was\u00a0<a href=\"https:\/\/www.usatoday.com\/story\/tech\/news\/2016\/12\/06\/can-amazon-fix-grocery-game\/95047990\/\">unveiled just over a year ago<\/a>.\u00a0The high-tech approach, crafted by the company that&#8217;s most visibly changed how Americans shop in recent years, suggested grocery shopping was on the cusp of its biggest breakthrough since bar codes.<\/em><\/p>\n<p class=\"p-text\"><em>The change spurred by Amazon Go may be more gradual than that.\u00a0The technology behind it,\u00a0called Just Walk Out, is proprietary and Amazon is expected to keep its details secret while it tests it on a small but\u00a0more varied customer set than the Amazon employees who&#8217;ve been using it.\u00a0It was originally scheduled to open to the public in early 2017 but was delayed in part due to the complexity of the technology.<\/em><\/p>\n<div id=\"module-position-Ql-0aj08BB0\" class=\"story-asset oembed-asset\">\n<div class=\"story-oembed-wrap \">\n<div class=\"js-oembed story-oembed story-oembed-king story-oembed-type-link\" data-oembed-type=\"link\" data-oembed-provider=\"king\">\n<div class=\"oembed-asset oembed-asset-link oembed-asset-king oembed-simple-link-container\">\n<div>\u00a0<em>If it succeeds, it stands to live up\u00a0to those early expectations of a revolution in grocery shopping. The ability to walk into a store, grab what you want and simply walk out is remarkably freeing, though it can leave a slight nagging feeling that you&#8217;ve just shoplifted \u2014 until you check the app to make sure you&#8217;ve been charged.\u00a0<\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ad-position-78\" class=\"partner-placement partner-spike\" data-monetization-id=\"native-article_link\" data-monetization-sizes=\"fluid,3,3\">\n<div id=\"ad-slot-7103-usatoday-native-article_link-tech-news-80\" class=\"ad-slot\">\n<div id=\"google_ads_iframe_7103\/usatoday\/native-article_link\/tech\/news_0__container__\"><iframe id=\"google_ads_iframe_7103\/usatoday\/native-article_link\/tech\/news_0\" title=\"3rd party ad content\" name=\"google_ads_iframe_7103\/usatoday\/native-article_link\/tech\/news_0\" width=\"100%\" height=\"0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p class=\"p-text\"><em>&#8220;This is the definition of disruption.\u00a0This is Netflix replacing Blockbuster, this is Uber replacing taxis,&#8221;\u00a0said Brendan Witcher, principal analyst with Forrester Research, who shopped in the store last week.<\/em><\/p>\n<p class=\"p-text\"><em>Critics note the disruption could also end up meaning fewer jobs as lines of checkout clerks give way to smart stores that do their own checking out.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>The technology comes as huge changes are already rocking the grocery business, including Amazon&#8217;s purchase of Whole Foods, plus rising numbers of customers who want to order online and have their groceries delivered and shifting tastes that have pushed\u00a0stores to stock more organic and locally-grown\u00a0items.<\/em><\/p>\n<p class=\"p-text\"><em>But in the 100 years since the first modern supermarket was opened, no one has ever\u00a0solved the problem of long lines at checkout.<\/em><\/p>\n<p class=\"p-text\"><em>&#8220;Seventy-three percent of consumers we&#8217;ve surveyed say one of the things they most want from a company is that it values their time. Amazon Go does that,&#8221; said Witcher.\u00a0<\/em><\/p>\n<div id=\"module-position-Ql-0aj12S9g\" class=\"story-asset gallery-asset\">\n<div class=\"card-film inactive\"><\/div>\n<div class=\"companion-story-gallery js-llc companion-story-gallery0\" data-name=\"compStoryGallery\">\n<div class=\"gallery-sidebar-panel\">\n<div class=\"caption\"><\/div>\n<div class=\"companion-galleries-partner-slot\"><\/div>\n<\/div>\n<div class=\"companion-galleries embedded_story hasendslate galleries\" data-gallery-id=\"109680358\" data-title=\"Amazon Go: see inside Amazon's new store without a checkout line:See inside Amazon Go, Amazon's new store without a checkout line\" data-seo-title=\"see-inside-amazon-go-amazons-new-store-without-a-checkout-line\" data-ssts=\"tech\/news\" data-cst=\"tech\/news\" data-published-date=\"2018-01-21T15:44:15.387Z\" data-topic=\"money,tech\" data-gal-pageurl=\"https:\/\/www.usatoday.com\/picture-gallery\/tech\/news\/2018\/01\/21\/amazon-go-see-inside-amazons-new-store-without-a-checkout-line\/109680358\/\">\n<div class=\"viewport gallery-viewport\">\n<div class=\"slide gallery-viewport-slide horizontal active\">\n<div class=\"gallery-photo-border\">\n<p><img decoding=\"async\" class=\"gallery-photo horizontal gallery-photo-first\" src=\"https:\/\/www.gannett-cdn.com\/-mm-\/6a49c6e99f237a707ebf864185aea8e61a79a9cf\/c=5-0-3644-2736&amp;r=x393&amp;c=520x390\/local\/-\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519729340022164-app-over-scanner.jpg\" alt=\"The Amazon Go app being scanned in at the turnstile\" data-mycapture-src=\"\" data-mycapture-sm-src=\"\" data-byline=\"Elizabeth Weise\/USA TODAY\" data-large-src=\"https:\/\/www.gannett-cdn.com\/-mm-\/03f0e24fcedbf881b4a6e27505eaa870df924dc0\/c=5-0-3644-2736&amp;r=x1443&amp;c=1920x1440\/local\/-\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519729340022164-app-over-scanner.jpg\" data-id=\"\" \/><\/p>\n<div class=\"buy-photo-btn\"><\/div>\n<div class=\"gallery-viewport-meta meta\">\n<div class=\"caption gallery-viewport-caption\"><em>The Amazon Go app scanned at the turnstile entrance to the Amazon Go convenience store at Amazon&#8217;s headquarters in Seattle. The app connects the shopper to Amazon\u2019s Just Walk Out technology. As they choose foods and place them in their bag or just hold them, the items are automatically charged to their account. When they leave, they don\u2019t have to go through a checkout line, they just walk out.\u00a0\u00a0<\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-film inactive\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"p-text\"><em>To shop in the store, which is about the size of a 7-Eleven, customers must first download the Amazon Go app and link it to a payment method. Then they open the app on their phone and scan it at the four turnstiles to enter the 1,800 square foot store.<\/em><\/p>\n<p class=\"p-text\"><em>Once inside, cameras in the ceiling, sensors\u00a0on the shelves and a massive amount of computing power\u00a0track every item\u00a0they pick up\u00a0and what goes into their pockets or\u00a0bags.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>As they move through the store, each item is added to their digital tab. If they pick something up but then put it back, the store knows it and removes the item from their virtual shopping basket.<\/em><\/p>\n<div class=\"partner-outstream\">\n<div class=\"partner-video\"><\/div>\n<\/div>\n<p class=\"p-text\"><em>To check out\u00a0\u2014\u00a0there&#8217;s a reason\u00a0it&#8217;s called Just Walk Out technology. You just walk out.<\/em><\/p>\n<p class=\"p-text\"><em>&#8220;The store knows you&#8217;re leaving and it tallies up your items and charges your account,&#8221; said Gianna Puerini,\u00a0vice president for Amazon Go.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>The company\u00a0has no plans to open any more Amazon Go stores or\u00a0export the technology for the time being, despite intense interest from the public. Even when it was only open in beta mode for staff, tourists stopped occasionally to snap photos of the bright orange &#8220;beta participant&#8221; sign and peer in the windows.\u00a0\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>The last year has been about\u00a0working\u00a0the kinks out of\u00a0the system as Amazon staffers shop. Now that it will be open to the general public,\u00a0the goal is to learn more about how to make it work for everyone, said Puerini.<\/em><\/p>\n<p class=\"p-text\"><em>&#8220;We want it to be effortless and magical,&#8221; she said.\u00a0\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>Amazon&#8217;s been working on the technology for five years, an investment of time and money that\u00a0Witcher doesn&#8217;t think any other retailers would be able to make, and he expects Amazon to hold it close for a long time.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>&#8220;The smart move is to make this Amazon-only. What an amazing service, to be able to remove something that&#8217;s been a huge pain point for consumers. &#8221; he said.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>He also doesn&#8217;t expect it to show up in Whole Foods stores, the high end grocery chain Amazon\u00a0bought last year.<\/em><\/p>\n<p class=\"p-text\"><em>A large, full-service supermarket, which typically carries around 38,000 items,\u00a0would be a very different and difficult problem from the small size and limited selection offered at Amazon Go.\u00a0&#8220;This works in a special type of format and a special store,&#8221; he said.\u00a0\u00a0<\/em><\/p>\n<h2 class=\"presto-h2\">What it&#8217;s like<\/h2>\n<div id=\"module-position-Ql-0aj0N-R8\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/-mm-\/a5e06a6cf3851c712b8d0296d8e4cad497912761\/c=5-0-3644-2736&amp;r=x408&amp;c=540x405\/local\/-\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519730935912394-Woman-buying-ice-cream.jpg\" alt=\"A woman buying ice cream at the Amazon Go convenience\" width=\"540\" height=\"405\" data-mycapture-src=\"\" data-mycapture-sm-src=\"\" \/><em>A woman buying ice cream at the Amazon Go convenience store at Amazon&#8217;s headquarters in Seattle.If a customer picks something up but then put it back, the store knows it and removes the item from their virtual shopping basket.\u00a0<span class=\"credit\">(Photo: Elizabeth Weise\/USA TODAY)<\/span><\/em><\/aside>\n<div class=\"clearfix\">\u00a0<em>The interior of the Amazon Go store looks pretty much like any higher-end convenience store. When you walk in there&#8217;s a wall of chilled beverages and another of chocolates and other snack items, many organic or vegan.<\/em><\/div>\n<\/div>\n<p class=\"p-text\"><em>They sit on shelves that look no different than any other store shelf, though perhaps a tad cleaner. But they&#8217;re full of hidden sensors that note when an item&#8217;s been removed or when it&#8217;s been put back.<\/em><\/p>\n<p class=\"p-text\"><em>Above, hundreds of cameras, painted matte black to blend in with the ceiling, are trained on every potential space, capturing movement.\u00a0<\/em><\/p>\n<div id=\"module-position-Ql-0aj2jFLM\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/-mm-\/a5e06a6cf3851c712b8d0296d8e4cad497912761\/c=5-0-3644-2736&amp;r=x408&amp;c=540x405\/local\/-\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519732015283313-Cameras-overhead.jpg\" alt=\"Cameras in the ceiling at the Amazon Go convenience\" width=\"540\" height=\"405\" data-mycapture-src=\"\" data-mycapture-sm-src=\"\" \/><em>Cameras in the ceiling at the Amazon Go convenience store at Amazon&#8217;s headquarters in Seattle. The cameras, along with sensors in the shelves and heavy computing technology, allow Amazon\u2019s Just Walk Out technology to track what items a shopper has taken.\u00a0<span class=\"credit\">(Photo: Elizabeth Weise\/USA TODAY)<\/span><\/em><\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p class=\"p-text\"><em>One difference in the selection is that there are no individual pieces of fruits such as apples or bananas and no items that vary in weight or size.<\/em><\/p>\n<p class=\"p-text\"><em>Ready-made sandwiches, salads and other items come in plastic containers, a small subset of which are tagged with a dot-based readable system similar to a bar code\u00a0that in some cases help\u00a0the Just Walk Out Technology identify products.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>Items of the same kind, such as a certain kind of salad,\u00a0all weigh and cost the same amount. That way\u00a0the technology\u00a0only\u00a0has\u00a0to know the customer grabbed a tabouli salad, not which specific tabouli salad container they chose.<\/em><\/p>\n<div id=\"module-position-Ql-0aj2XjaA\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/-mm-\/a5e06a6cf3851c712b8d0296d8e4cad497912761\/c=5-0-3644-2736&amp;r=x408&amp;c=540x405\/local\/-\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519779425079220-salad-with-bar-code.jpg\" alt=\"A salad for sale at Amazon\u2019s Amazon Go convenience\" width=\"540\" height=\"405\" data-mycapture-src=\"\" data-mycapture-sm-src=\"\" \/><em>A salad for sale at Amazon\u2019s Amazon Go convenience store at the company\u2019s headquarters in Seattle. Store-made sandwiches, salads and other items come in plastic containers tagged with a dot-based readable system similar to a bar code. This is one way the store\u2019s multiple cameras are able to know what items the customer has selected.\u00a0<span class=\"credit\">(Photo: Elizabeth Weise\/USA TODAY)<\/span><\/em><\/aside>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p class=\"p-text\"><em>The store also offers a basic lineup of\u00a0grocery items, including milk, condiments, coffee, tea, toilet paper and the like. In the back, a small wine and beer corner is presided over by an Amazon staffer who checks ID.<\/em><\/p>\n<p class=\"p-text\"><em>A popular item among Amazonians \u2014 or Amazon staff \u2014is a wall of ready-to-cook meal kits. They offer everything needed to cook a dinner for two in 30 minutes. &#8220;People grab them on the way home,&#8221; said\u00a0Puerini.<\/em><\/p>\n<p class=\"p-text\"><em>The store is relatively small, and by fire code is only allowed to\u00a0 hold 97\u00a0people including the associates who stand ready to help customers, stockers and the staff in the attached kitchen who make up salads and sandwiches, she said.<\/em><\/p>\n<div id=\"module-position-Ql-0aj3XMeU\" class=\"story-asset image-asset\">\n<aside class=\"single-photo float\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/-mm-\/f37771f281189f60da63b95add6f7d5e4f266802\/c=0-0-3024-4032&amp;r=183&amp;c=0-0-180-240\/local\/-\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519733848763066-Amazon-Go-app-Hello-John-.jpg\" alt=\"The Amazon Go app. Used at the Amazon Go convenience\" width=\"180\" height=\"240\" data-mycapture-src=\"\" data-mycapture-sm-src=\"\" \/><em>The Amazon Go app. Used at the Amazon Go convenience store at Amazon&#8217;s headquarters in Seattle, it links to Amazon\u2019s proprietary Just Walk Out technology. Amazon is expected to keep details of this technology closely held as it tests its first store with the public.\u00a0<span class=\"credit\">(Photo: Elizabeth Weise\/USA TODAY)<\/span><\/em><\/aside>\n<\/div>\n<p class=\"p-text\"><em>For Amazon, the space offers an unparalleled chance to gather customer data about likes, dislikes and even what people pick up and then put back, all which can be crunched and turned into future stocking decisions.<\/em><\/p>\n<p class=\"p-text\"><em>For the public, at least at first, Amazon Go could well become another &#8220;must-see&#8221; for those visiting Seattle, along with riding the monorail and a trip to\u00a0the Pike Place Market.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>How possible hordes of new customers will interact with Amazon staff now used\u00a0to grabbing a fast lunch remains to be seen. Puerini admits that among a few staffers\u00a0it&#8217;s become a bit of a game to see just how quickly they can pop in and then out with their noontime repast.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>Some of the trip times are down to a minute, she says.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>But after a year of getting ready, they&#8217;re eager to see how the technology works with the public.\u00a0<\/em><\/p>\n<p class=\"p-text\"><em>&#8220;We welcome them with open arms,&#8221; she said.<\/em><\/p>\n<p class=\"p-text\"><em>And, likely, long lines, at least to start.<\/em><\/p>\n<div id=\"module-position-Ql-0aj3ra7c\" class=\"story-asset image-asset\">\n<aside class=\"wide single-photo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/-mm-\/d8e054ebc8984c7e419d8b9a20d40682ff3cd00e\/c=0-32-3531-2687&amp;r=x408&amp;c=540x405\/local\/-\/media\/2018\/01\/19\/USATODAY\/USATODAY\/636519781504728551-store-with-turnstiles.jpg\" alt=\"The Amazon Go convenience store at Amazon's headquarters\" width=\"540\" height=\"405\" data-mycapture-src=\"\" data-mycapture-sm-src=\"\" \/><em>The Amazon Go convenience store at Amazon&#8217;s headquarters in Seattle. It features Just Walk Out technology, which allows shoppers who have the Amazon Go app to walk in, grab what they want, and walk out &#8211; all without going through a checkout line. The costs are automatically charged to their account.\u00a0<span class=\"credit\">(Photo: Elizabeth Weise\/USA TODAY)<\/span><\/em><\/aside>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0So a little over a year ago I blogged about Amazon testing a grocery store where you don&#8217;t need cashiers\u00a0 \u00a0and now they have finished testing with just their employees and are opening it to the general public.\u00a0 \u00a0So now we&#8217;ve got shelf-scanning robots at Walmart, self-driving shopping carts,\u00a0 and floor-cleaning robots to replace janitors <a class=\"read-more\" href=\"https:\/\/re-tales.net\/?p=2381\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-2381","post","type-post","status-publish","format-standard","hentry","category-retail-companies","category-retail-trends"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/re-tales.net\/index.php?rest_route=\/wp\/v2\/posts\/2381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re-tales.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/re-tales.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/re-tales.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/re-tales.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2381"}],"version-history":[{"count":3,"href":"https:\/\/re-tales.net\/index.php?rest_route=\/wp\/v2\/posts\/2381\/revisions"}],"predecessor-version":[{"id":2384,"href":"https:\/\/re-tales.net\/index.php?rest_route=\/wp\/v2\/posts\/2381\/revisions\/2384"}],"wp:attachment":[{"href":"https:\/\/re-tales.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/re-tales.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/re-tales.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}