{"id":1883,"date":"2016-04-30T08:37:43","date_gmt":"2016-04-30T15:37:43","guid":{"rendered":"http:\/\/re-tales.net\/?p=1883"},"modified":"2016-04-30T08:37:43","modified_gmt":"2016-04-30T15:37:43","slug":"no-prize-in-cracker-jacks-any-more-shame","status":"publish","type":"post","link":"http:\/\/re-tales.net\/?p=1883","title":{"rendered":"No Prize In Cracker Jacks Any More? Shame!"},"content":{"rendered":"
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They’ve taken another piece of my childhood away, and this time they’ve gone too far. \u00a0Frito-Lay, the chip behemoth that owns like 99.8% of the potato chip market and is owned by Pepsi, has decided to no longer put the toy surprise inside packages of Cracker Jacks and is instead replacing them with a QR code for an app for some baseball themed games. \u00a0 I’m sure that the apps will also feature coupons and ads for Doritos and Pepsi, but that’s surely just a coincidence.<\/p>\n

Years ago they stopped putting sticks of gum in with baseball cards (the gum was hard as a rock but you still looked forward to it) and now they’re taking away the joy of finding a tiny plastic whistle or some other tiny toy that occasionally was actually useful and gave you the feeling of winning the lottery, if even for just a moment. \u00a0 The protesters are already mobilizing on Facebook, and perhaps this will turn out to be a fiasco and the prizes are restored, but for now, it’s a sad day in snack food history. \u00a0“Caramel coated popcorn, peanuts and a prize, that’s what you get with Cracker Jacks!” Not any more. \u00a0They killed the jingle too.<\/p>\n

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You’re going to have to work a little harder to get your Cracker Jack prize.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

What do you get in Cracker Jack? A QR code, apparently.<\/em><\/p>\n

The “Prize Inside” will no longer actually be inside the box, Frito-Lay has announced<\/a>. Like so many other aspects of our lives, the prize will be digitized.<\/em><\/p>\n

Download an app, scan a sticker inside the Cracker Jack box and access “baseball-inspired mobile digital experiences,” the company said, launching the change ahead of baseball season. The packaging and logo will also be “contemporized.”<\/em><\/p>\n