{"id":1073,"date":"2015-07-20T11:02:30","date_gmt":"2015-07-20T18:02:30","guid":{"rendered":"http:\/\/re-tales.net\/?p=1073"},"modified":"2015-07-20T11:02:30","modified_gmt":"2015-07-20T18:02:30","slug":"past-prime-the-great-disruptor-amazon-is-in-danger-of-being-disrupted","status":"publish","type":"post","link":"http:\/\/re-tales.net\/?p=1073","title":{"rendered":"Past Prime? The Great Disruptor Amazon Is In Danger Of Being Disrupted"},"content":{"rendered":"

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\u00a0 \u00a0 \u00a0Here’s an interesting article from Forbes, the author feels that Amazon has peaked and that customers are rediscovering “stores” (i.e. brick and mortar.) \u00a0 \u00a0I guess it’s the natural cycle of companies to hit a brick wall in terms of annual growth and ways to expand, but personally I think Amazon will be strong for a ways to come. \u00a0While not everyone I know shops there, most do and there is something just too satisfying about shopping for an item in the comfort of your living room, seeing multiple reviews to see if it’s the right item, knowing you have the best price and then having it on your doorstep in a couple of days. \u00a0 And no snotty retail clerks or long lines at some pesky store…<\/strong><\/span><\/p>\n

Time will tell if Amazon\u2019s Prime Day, roundly criticized<\/a> on social media as a bust, will have the intended effect of enveloping more shoppers into the Prime universe. Nevertheless, headline-grabbing events like this are part of Amazon\u2019s evolution, which is no doubt intended to maintain its status as a disruptor.<\/span><\/p>\n

But this evolution may not be enough to save Amazon, the beast that ate retail, from being disrupted itself.<\/span><\/p>\n

Why? Its current focus on online commerce runs counter to where global commerce is headed \u2013 a seamless blending of online, offline, personalized, social shopping. And without massive investments in offline retail that would further prolong profitability, the company risks losing the competitive advantage it has so long enjoyed.<\/span><\/p>\n

\u201cAmazon cannot survive as a pure-play retailer,\u201d said<\/a> Scott Galloway, founder of L2 Research and a professor at the NYU Stern School of Business, at the January DLD15 conference. \u201cStores are the new black in the world of ecommerce. We have discovered these incredibly robust, flexible warehouses called stores.\u201d<\/span><\/p>\n

Amazon, having opened a college campus store and having reportedly expressed interest in acquiring RadioShack locations, clearly recognizes the threat posed by some traditional retailers, which are mastering the art of blending online and offline commerce.<\/span><\/p>\n

Need proof that physical stores are a crucial part of the retail mix? Consider the following:<\/span><\/p>\n